A partner in a major Los Angeles law firm talking about using Twitter said: I’m only interested in using Twitter if it increases my revenue.

Given his limited time and the value of that time, it’s certainly understandable that he’s looking for a good ROI (return on investment).

Here’s the answer to this statement:

Whether he increases his revenue by using Twitter is greatly determined by how effectively he uses his Twitter time.

In other words, there are people who may spend two hours a day on Twitter and get little ROI, while others may spend 10 minutes a day and get a good ROI.

What makes the difference?

• Having clear goals for your Twitter time
• Knowing how to use Twitter and its third-party applications effectively
• Following a well-defined strategy for using Twitter to advance those goals

The team members here at TeachMetoTweet.com are committed to helping you use Twitter effectively in a well-defined strategy that will provide a good ROI. – P.Z.M.